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  • Community
  • How To Support Black Lives Matter

    3rd June 2020

    3rd June 2020

    By Shivraj Bassi

    We stand in solidarity in the fight against systematic racism, hate and inequality. As a brand that is made up of a group of diverse individuals, our focus has always been on the ideals of inclusivity and empowering everyone to live a more inspired life, because a world where people can realise the best versions of themselves is for the good of all.

    To realise that vision, we need to speak up when we see racism. Let’s not pretend there isn’t a problem. Let’s not accept the injustice around us. This affects all of us. Let’s not be silent. If we ALL come together in our common humanity, we can fight what's wrong and try to make it right. In the memory of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more. 

    While sharing and posting quotes online helps bring issues to the forefront of people's minds, it's just the beginning. We want to reinforce the message that anti-racism isn’t a belief, it is a set of actions. For that reason, we’ve pulled together a list of resources, from petitions to books and resources you can read for education and guidance. Check them out below.

    Charities and funds

    Black Lives Matter

    The Bail Project

    Unicorn Riot

    The Liberty Fund

    Campaign Zero

    Reclaim the Block

    I Run With Maud

    Stand Up To Racism UK

    Petitions to sign

    Justice for George Floyd

    Justice for Ahmaud Arberry

    Justice for Belly Mujinga

    For a comprehensive list of petitions, funds and protests you can contribute to, and a plethora of educational resources, head over to the Black Lives Matter Card.

    Resources and articles 

    Ways to help - Black Lives Matter 

    Anti-racism resources for white people - Sarah Sophie Flicker and Alyssa Klein  

    75 things white people can do for racial injustice - Medium 

    “The Case for Reparations” by Ta-Nehisi Coates (from The Atlantic, 2014)

    IG: George Floyd: How can I help from the UK? - Das Penman 

    IG: 10 steps to non-optical allyship - Mireille Harper

    IG: Transform Allyship into Action: A Toolkit for Non-Black People- Social Justice in Medicine Coalition at USC 

    Twitter Thread: UK-based charities, organisations and platforms whose work aims to eradicate racial injustice - Black Ballad 

    IG: Brilliant black-owned businesses to buy from in the UK - Emily Ames 

    Twitter Thread: Advice for companies from Sheree Atcheson, Monzo’s Head of Diversity and Inclusion - Sheree Atcheson 


    Books to read 

    White Supremacy and Me by Layla F. Saad

    Why I’m No longer Talking to White People About Race by Reni Eddo-Lodge⁣⁣⁣

    Freedom Is A Constant Struggle by Angela Davis

    Brit(ish) by Afua Hirsch

    I’m Still Here by Austin Channing Brown

    Don’t Touch My Hair by Emma Dabiri

    Black and British: A Forgotten History by David Olusoga

    White Girls by Hilton Als

    Dark Days by James Baldwin

    Natives by Akala

    Diversify by June Sarpong

    Your Silence Will Not Protect You by Audre Lorde

    How To Be Antiracist by Ibram X. Kendi

    They Can’t Kill Us All by Wesley Lowery

    The Good Immigrant, edited by Nikesh Shukla


    Educate yourself and others. Move beyond the optical. Bring this into your home. Start conversations with friends, colleagues, family members, boyfriends, and girlfriends. It all starts with each of us.


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