Why It Matters
"Our lives begin to end the day we become silent about things that matter." - Martin Luther King, Jr.
We stand in solidarity in the fight against systematic racism, hate and inequality. As a brand that is made up of a group of diverse individuals, our focus has always been on the ideals of inclusivity and empowering everyone to live a more inspired life, because a world where people can realise the best versions of themselves is for the good of all.
To realise that vision, we need to speak up when we see racism. Let’s not pretend there isn’t a problem. Let’s not accept the injustice around us. This affects all of us. Let’s not be silent. If we ALL come together in our common humanity, we can fight what's wrong and try to make it right. In the memory of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more.
While sharing and posting quotes online helps bring issues to the forefront of people's minds, it's just the beginning. We want to reinforce the message that anti-racism isn’t a belief, it is a set of actions. For that reason, we’ve pulled together a list of resources, from petitions to books and resources you can read for education and guidance. Check them out below.
Charities and funds
Petitions to sign
For a comprehensive list of petitions, funds and protests you can contribute to, and a plethora of educational resources, head over to the Black Lives Matter Card.
Resources and articles
Ways to help - Black Lives Matter
Anti-racism resources for white people - Sarah Sophie Flicker and Alyssa Klein
“The Case for Reparations” by Ta-Nehisi Coates (from The Atlantic, 2014)
IG: George Floyd: How can I help from the UK? - Das Penman
IG: 10 steps to non-optical allyship - Mireille Harper
IG: Transform Allyship into Action: A Toolkit for Non-Black People- Social Justice in Medicine Coalition at USC
Books to read
White Supremacy and Me by Layla F. Saad
Why I’m No longer Talking to White People About Race by Reni Eddo-Lodge
Freedom Is A Constant Struggle by Angela Davis
Brit(ish) by Afua Hirsch
I’m Still Here by Austin Channing Brown
Don’t Touch My Hair by Emma Dabiri
Black and British: A Forgotten History by David Olusoga
White Girls by Hilton Als
Dark Days by James Baldwin
Natives by Akala
Diversify by June Sarpong
Your Silence Will Not Protect You by Audre Lorde
How To Be Antiracist by Ibram X. Kendi
They Can’t Kill Us All by Wesley Lowery
The Good Immigrant, edited by Nikesh Shukla
Educate yourself and others. Move beyond the optical. Bring this into your home. Start conversations with friends, colleagues, family members, boyfriends, and girlfriends. It all starts with each of us.