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We make smart, intuitive products inspired by real life that give you the power to personalise your nutrition for your individual goals. Here you’ll find products that can help recover or build muscle, assist with weight-loss, enhance a sense of wellbeing, boost cognitive ability or support physical performance, all painstakingly perfected to be as effective as possible. Targeted nutrition for body and mind. Be bold. Be bright. Be different.

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The Lean Protein

The Lean Protein
Whey protein powder for weight-loss.

LEAN. Adjective. Efficient and healthy function.

£29.95
Vegan
The Health Protein

The Health Protein
Vegan protein powder for wellbeing.

HEALTH. Noun. Being free of illness or injury.

£29.95
The Strong Protein

The Strong Protein
Whey protein powder for muscle.

STRONG. Adjective. Powerful and noticeable.

£29.95
The Fit Protein

The Fit Protein
Whey protein powder for performance.

FIT. Adjective. Move faster, jump higher, go longer.

£29.95
Vegan
The Tone Capsules

The Tone Capsules
Daily nootropic complex for fat-loss.

TONE. Verb. To give strength or firmness to.

£22.95
Vegan
The Relax Capsules

The Relax Capsules
Daily nootropic complex to reduce stress.

RELAX. Verb. To make or become less anxious.

£22.95
Vegan
The Focus Capsules

The Focus Capsules
Daily nootropic complex for focus.

FOCUS. Verb. Ability to understand clearly.

£22.95
Vegan
The Recover Capsules

The Recover Capsules
Daily nootropic complex for recovery.

RECOVER. Verb. Give fresh life or strength to.

£22.95
Vegan
The Energy Booster

The Energy Booster
Pre/intra-workout powder with BCAAs.

ENERGY. Noun. Needed for sustained activity.

£24.95
Vegan
The Define Booster

The Define Booster
100% pure acetyl l-carnitine.

DEFINE. Verb. To uncover what lies beneath.

£24.95
Vegan
The Detox Booster

The Detox Booster
Vegan superfood powder.

DETOX. Noun. To rid the body of toxic substances.

£24.95
Vegan
The Power Booster

The Power Booster
100% pure creatine monohydrate.

POWER. Noun. Authority and control.

£12.95
Sale
The Weight-Loss Collection

The Weight-Loss Collection
Save money with our collections.

WEIGHT-LOSS. Noun. Sought to improve activity and health.

£87.80 £69.95
Vegan
The Wellbeing Collection

The Wellbeing Collection
Save money with our collections.

WELLBEING. Noun. State of comfort and happiness.

£87.80 £69.95
Sale
The Muscle Collection

The Muscle Collection
Save money with our collections.

MUSCLE. Noun. Required for power and strength.

£75.80 £59.95
Sale
The Performance Collection

The Performance Collection
Save money with our collections.

PERFORMANCE. Noun. Quality of execution of an action.

£87.80 £69.95
The Lean Protein Travel Kit

The Lean Protein Travel Kit
Seven single-serve pouches of The Lean Protein.

LEAN. Adjective. Efficient and healthy function.

£19.95
Vegan
The Health Protein Travel Kit

The Health Protein Travel Kit
Seven single-serve pouches of The Health Protein.

HEALTH. Noun. Being free of illness or injury.

£19.95
The Strong Protein Travel Kit

The Strong Protein Travel Kit
Seven single-serve pouches of The Strong Protein.

STRONG. Adjective. Powerful and noticeable.

£19.95
The Fit Protein Travel Kit

The Fit Protein Travel Kit
Seven single-serve pouches of The Fit Protein.

FIT. Adjective. Move faster, jump higher, go longer.

£19.95
Innermost Shaker Bottle

Innermost Shaker Bottle
600ml Tritan, BPA-free shaker bottle.

SHAKE. Verb. To move with short, quick, irregular movements.

£9.95
Innermost Tote Bag

Innermost Tote Bag
Innermost Tote Bag.

BAG. Noun. Flexible container used for carrying things.

£5.95