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SECURE SHOPPING

SSL technology and other clever stuff provided by Shopify Secure.

NOT RIGHT NOT A PROBLEM

Cast iron money-back guarantees or… your money back. Click here

PREMIUM DELIVERY

Our couriers have a very particular set of skills. They will find you and they will deliver to you.

Free shipping FOR ORDERS OVER £40 / ORDER BEFORE 5PM FOR NEXT DAY DELIVERY

FREE SHIPPING FOR ORDERS OVER £40.

BOLD + BRIGHT

Why fit in when you can stand out?

Challenge convention, defy average, break the rules, pursue your passion. Be bold. Be bright. Be different.

Live Innermost.

SMART NUTRITION

Demand more from your nutrition.

Formulated by leading nutritionists to support different goals, lifestyles and values. Each product is packed with functional ingredients to offer you so much more.

Smart, effective and understandable.

FOR MODERN LIFE

We make products for you.

Embrace culture, equality, fitness, health and individual nutritional needs. Everyone's different so we make unique products to support your individual goals.

It's what's inside that matters.

OPEN + HONEST

Packed with evidence-based ingredients; free from additives, colours, fillers and GMO nasties.

Manufactured and independently tested in the UK to ensure what we say is in the product really is all that’s in the product.

The finest quality as standard – and then some.