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SECURE SHOPPING

SSL technology and other clever stuff provided by Shopify Secure.

NOT RIGHT NOT A PROBLEM

Cast iron money-back guarantees or… your money back. Click here

PREMIUM DELIVERY

Our couriers have a very particular set of skills. They will find you and they will deliver to you.

Free shipping FOR ORDERS OVER £40 / ORDER BEFORE 5PM FOR NEXT DAY DELIVERY

FREE SHIPPING FOR ORDERS OVER £40.

BOLD + BRIGHT

Why fit in when you can stand out.

Challenge convention, defy average, break the rules, pursue your passion. Be bold. Be bright. Be different.

Find your Innermost.

SMART NUTRITION

We believe in better nutrition - smart, effective and understandable.

Formulated by leading nutritionists, our products are all about the added extras - functional ingredients, nootropics and adaptogens chosen for their abilities to enhance body and mind.

Activated nutrition - aligned to your goals.

FOR MODERN LIFE

We make products for you with a focus on what really matters.

We celebrate culture, fitness, health, music, fashion, equality and diversity. We recognise everyone is different and make products tailored to support specific goals.

It's what's inside that matters.

OPEN + HONEST

The right evidence-based ingredients you need with no additives, colours, fillers or GMO nasties.

Manufactured and independently tested in the UK to ensure what we say is in the product is really all that’s in the product.

The finest quality as standard – and then some.