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  • Maiken Brustad / Q&A

    2nd October 2020

    2nd October 2020

    By Caitlin Bell

    We recently sat down with PT, fitness influencer and Innermost Insider Maiken Brustad to find out more about what health and fitness means to her, her biggest achievements, and her plans for the future. 

    Hey Maiken! So what's your hustle?

    My hustle is the mindset that I never give up if I want to do something.

    What does #liveinnermost mean to you?

    Innermost to me means passion and to be passionate about your life and what you do.

    Your favourite Innermost products and why?

    I love The Strong Protein powder in chocolate because it tastes amazing and it makes me feel stronger. I also love The Detox Booster because it contains everything you need and it also cure hangovers!

    Maiken Brustad lifting weight

    So what does health and fitness mean to you? 

    I've always been into sports and fitness, doing everything from football, to dance, and track and field. I started competing in track and field when I was eight and went on from there doing almost all events, even throwing snow balls (I know, very Norwegian). My love for running and competitive sports grew and I ended up as a coach in my track club training young athletes. I loved the coaching role and after several years in the industry, I'm now a full time personal trainer and instructor in London.
    My background as a national athlete in Norway has benefitted me hugely. I've learned so much throughout the years and I know what it takes to be the best and how to deal with let downs. I feel that I was born to do what I do, and I could never do anything else. I believe a strong body comes with a strong mind and that it's so important to take chances and experience rejection. It's also important to me to have fun and let loose sometimes. 

    What did all those years in athletics teach you?

    It taught me to be more independent, and when I didn't do well it was only my fault which made me more hungry to succeed. It gave me a purpose in life and I am forever grateful for that.

    Biggest athletics achievement?

    I've won the biggest athletics competition in Norway several times and been on the junior and senior Norwegian teams. I also went to Wang which is a private high school for the best athletes in their field and you can only get in based on results from competitions and interview.

    What do you miss most about living in Norway?

    My friends and family for sure - and my dog. It's a very calm life over there and compared to London it's very different. Every time I go to Norway I can completely relax and eat Norwegian food and speak my language (which I weirdly miss a lot). Luckily it's not far away and I go several times a year.


    What made you want to settle in the UK?

    My fiancée has a place here in London so after meeting and living in Spain for a bit we decided that it would be great for us to move to London together. Best decision I've made!

    Do you have any plans to move around the world in future?

    Not at the moment. With Norway being so close and easy to get to, I can easily see myself settling in London.

    Did you always know you’d make health and fitness a career?

    Kind of. I did have a dream once about modelling and I was lucky to get to try it out in Milan and Barcelona. But they always made comments about my body being too muscly and that I had to lose wight around my hips. I didn't like that and I'm so glad that I didn't crumble under the pressure. Now, being a trainer for me isn't just a job, it's my lifestyle.

    View this post on Instagram

    Lockdown?? I call it knock down👊🏼

    A post shared by M A I K E N 🍀 (@maikensb) on


    What motivates you most as a trainer?

    Client results and feedback from people who come to my classes. I love having a positive impact on peoples' lives and making people go above and beyond.

    Best piece of advice to anyone looking to become a fitness trainer?

    Be yourself and use your contacts for all it's worth. Don't be afraid to make mistakes and know that everyone starts somewhere.

    Favourite city and why?

    Madrid, no doubt about it. It's an amazing and vibrant city with so much happiness and love. We were supposed to get married there this year, but had to move it due Covid-19. I can't wait to get back there.

    Favourite inspirational quote?

    "If it doesn't challenge you it won't change you."
    To keep up to date with everything Maiken's doing, don't forget to follow her @maikensb.

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I suck at New Years resolutions. Or so I thought. With a background in disordered eating and a late diagnosis of ADHD I can retrospectively look back at some of my new years resolutions and understand why they felt so insurmountable.  To keep it brief, they were generally unrealistic, overly restrictive or prescriptive, and boring. And to be honest, sometimes goals aren’t going to be exciting.  I’ve read quite extensively around habit forming and achievement and currently quite like the 12 week year format (it’s a book, decent read but for a short version there’s a video on my TikTok!) The 12 week year has really resonated with me - it's all about focusing on what's most important and taking consistent, small steps towards achieving your goals over the course of three months, and then re-evaluating. So a year long goal gets broken into 4 three-month goals, then 12 one-month goals, and so on, until the minutiae of daily habits. It helps you focus on what matters most It keeps you accountable It allows for flexibility It helps you make progress faster Do you ever struggling with sticking to your goals and resolutions? How do you overcome setbacks? Overcoming setbacks in pursuit of your goals can be tough, but it's also an essential part of the journey towards success. Every challenge and obstacle presents an opportunity to learn, grow, and become stronger. I am a very emotionally driven person, when I get sad or anxious or I’m face with a negative life event, my goals are quite easily derailed. So for me it’s important to allow myself time to recuperate after a major setback, as it can be emotionally and physically draining to deal with challenges and obstacles. Taking a break to rest and recharge helps refocus and regain energy and motivation.I practice self-compassion and am not afraid to reach out for support when things feel overwhelming. I’m also a strong believer in setting boundaries for myself to protect my time and energy. Naturally some setbacks are less personal, things like the pandemic or tube strikes. In those cases I try to keep things in perspective: an old manager at lululemon used to say, at the end of the day, it’s just black stretchy pants and I apply that thinking to most areas of my life. Don't let setbacks define who you are or what you're capable of. Instead, use them as an opportunity to learn and grow. Are there certain times where you feel more motivated to set goals or resolutions? Naturally times like birthdays and new years have loads of messaging around goals and time passing, but in my experience I find birthday goals and new years goals are just that. They exist until I feel less festive and then things get difficult. I find the goals that come to me in the other 75% of the year are actually more in line with what makes me feel happy and healthy. The 12 week year method really helps facilitate this for me. Furthermore according to a study published in the journal Advances in Experimental Social Psychology, people are more likely to succeed in their goals when they start working towards them immediately, rather than waiting for a specific time (like the new year) to begin. When we set a goal, we often have a burst of motivation and energy that can drive us to take initial steps towards achieving it. By waiting to start working on our goals, we risk losing that initial motivation and energy, which can make it harder to get started. So why wait for the new year to make changes that will make you happy? What advice would you give to others about setting goals and resolutions for the future? Check in with yourself to make sure your goals are your own and not what you think people expect from you. And don’t be afraid to set goals that people aren’t going to see happen, there have been points in my life where my goal has been to get out of bed every day for a week and they were probably more difficult and transformative than any weight loss or fitness goal I’ve set for myself.  Do you have any important personal resolutions for the next year? I have some goals from my previous 12 week cycle, including the turf games in summer 2023 hopefully, which naturally lends itself to some commitments around training style and frequency.  I think saying no more often is a big one for me. Not to everything by any means but I do a lot of things that I think I ‘should’ do and I usually go in eyes wide open knowing it’ll leave me not feeling great. So hopefully this year I’ll have the resolve to just say no straight off the bat!  That's a wrap! To keep up with Anj, check out her Instagram and TikTok. Read more