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  • Community
  • Maiken Brustad / Q&A

    2nd October 2020

    2nd October 2020

    By Caitlin Bell

    We recently sat down with PT, fitness influencer and Innermost Insider Maiken Brustad to find out more about what health and fitness means to her, her biggest achievements, and her plans for the future. 

    Hey Maiken! So what's your hustle?

    My hustle is the mindset that I never give up if I want to do something.

    What does #liveinnermost mean to you?

    Innermost to me means passion and to be passionate about your life and what you do.

    Your favourite Innermost products and why?

    I love The Strong Protein powder in chocolate because it tastes amazing and it makes me feel stronger. I also love The Detox Booster because it contains everything you need and it also cure hangovers!

    So what does health and fitness mean to you? 

    I've always been into sports and fitness, doing everything from football, to dance, and track and field. I started competing in track and field when I was eight and went on from there doing almost all events, even throwing snow balls (I know, very Norwegian). My love for running and competitive sports grew and I ended up as a coach in my track club training young athletes. I loved the coaching role and after several years in the industry, I'm now a full time personal trainer and instructor in London.
    My background as a national athlete in Norway has benefitted me hugely. I've learned so much throughout the years and I know what it takes to be the best and how to deal with let downs. I feel that I was born to do what I do, and I could never do anything else. I believe a strong body comes with a strong mind and that it's so important to take chances and experience rejection. It's also important to me to have fun and let loose sometimes. 

    What did all those years in athletics teach you?

    It taught me to be more independent, and when I didn't do well it was only my fault which made me more hungry to succeed. It gave me a purpose in life and I am forever grateful for that.

    Biggest athletics achievement?

    I've won the biggest athletics competition in Norway several times and been on the junior and senior Norwegian teams. I also went to Wang which is a private high school for the best athletes in their field and you can only get in based on results from competitions and interview.

    What do you miss most about living in Norway?

    My friends and family for sure - and my dog. It's a very calm life over there and compared to London it's very different. Every time I go to Norway I can completely relax and eat Norwegian food and speak my language (which I weirdly miss a lot). Luckily it's not far away and I go several times a year.


    What made you want to settle in the UK?

    My fiancée has a place here in London so after meeting and living in Spain for a bit we decided that it would be great for us to move to London together. Best decision I've made!

    Do you have any plans to move around the world in future?

    Not at the moment. With Norway being so close and easy to get to, I can easily see myself settling in London.

    Did you always know you’d make health and fitness a career?

    Kind of. I did have a dream once about modelling and I was lucky to get to try it out in Milan and Barcelona. But they always made comments about my body being too muscly and that I had to lose wight around my hips. I didn't like that and I'm so glad that I didn't crumble under the pressure. Now, being a trainer for me isn't just a job, it's my lifestyle.

    View this post on Instagram

    Lockdown?? I call it knock down👊🏼

    A post shared by M A I K E N 🍀 (@maikensb) on


    What motivates you most as a trainer?

    Client results and feedback from people who come to my classes. I love having a positive impact on peoples' lives and making people go above and beyond.

    Best piece of advice to anyone looking to become a fitness trainer?

    Be yourself and use your contacts for all it's worth. Don't be afraid to make mistakes and know that everyone starts somewhere.

    Favourite city and why?

    Madrid, no doubt about it. It's an amazing and vibrant city with so much happiness and love. We were supposed to get married there this year, but had to move it due Covid-19. I can't wait to get back there.

    Favourite inspirational quote?

    "If it doesn't challenge you it won't change you."

    To keep up to date with everything Maiken's doing, don't forget to follow her @maikensb.

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    Hustle, Habits and Health with Aaron Breckell
    Aaron Breckell is an online body transformation coach at ABC fit and an Innermost Ambassador. Aaron has been a coach for over five years now, and is currently working with over 75 clients online all working towards fat loss, muscle gain and performance based goals. We sat down with Aaron to find out about how healthy habits and routine fuel his hustle, and how he teaches the importance of habit to his clients.  1. Hey Aaron! Tell our readers a little bit more about yourself and your background? I'm a personal trainer and online coach that helps individuals to burn fat, build muscle and improve their confidence. I’ve been doing this for around 10 years now and have worked with hundreds of people. My own interest in health and fitness comes from my background and experiences working out in the gym and improving my body and lifestyle. As well as my interests in the gym, I’m a keen guitar player and I also love surfing! 2. What inspired you to start ABC Fit? My coaching business is a reflection of my ethos when it comes to health, fitness and body transformations. I love helping people and I wanted to deliver a message to my clients that shows simplicity and sustainability. Getting in shape and improving your health doesn’t need to be, nor should it be hard and complicated. The “ABC" in ABC Fit stands for Aaron Breckell Coaching, but ABC being the first three letters of the alphabet are simple and easy - just like the message I’m trying to get across.  3. Do you think health and fitness is all about habit? Habits allow us to live our lives efficiently without thinking about the small, regular things we do day in, day out. I think of them like the human body’s autopilot. Developing good habits and maintaining them is fundamental to seeing longterm sustainable results with any goal. View this post on Instagram A post shared by Aaron Breckell Coaching (@aaronbreckellcoaching) 4. How have positive habits changed your life?  Positive habits have not only helped me to change my body, build my confidence and improve my health. They also have created the disciplines that have allowed me to build and run a successful coaching business. 5. Take us through your daily routine. How do your daily habits drive this? 7am: My days usually begin at around 7am. I kick the morning off with my breakfast which is usually a high protein/moderate carb/moderate fat meal. I find this is the best way to start my day. Along with my breakfast I take The Focus Capsules. This has been such a fundamental supplement since working from home for me as it helps me to keep my focus and concentration. As we all know there are so many distractions at home that can get in the way - so staying on top of things mentally is vital! 9am: After my breakfast, I let this settle and switch on my laptop and reply to any urgent emails or messages from clients. The next thing on my agenda is to take care of myself so at around 9am I begin my workout. Around 20 minutes before my workout, I start sipping The Energy Booster. Making a habit of a morning workout means it gets done. 11am: I’ll finish my workout with the Innermost Strong Protein. This hit of protein helps my muscles to recover, plus its got creatine added which is a bonus so it can help to replenish my creatine stores too. I’ll be showered and dressed and at my desk by 11am ready to get stuck into the day. The bulk of my working day involves checking in with clients via my app, answering any queries and creating custom meal and workout plans for them to follow for amazing results. 1pm: Around 1pm I’ll have my lunch. I normally opt for something quick/easy, yet nutritious like a chicken wrap with avocado and salad. One thing I’ve found that has helped my productivity massively since working from home is to make a habit of setting and planning daily tasks to accomplish each day. It’s also really important to schedule in breaks during the day away from work or else it becomes so easy to keep working through without a break. It’s great to work hard at your job, but you still need to look after yourself right! View this post on Instagram A post shared by Aaron Breckell Coaching (@aaronbreckellcoaching) 2pm: After lunch I’ll be back at my desk again and getting stuck into more client focused work. I quite often use this time to create content for my social media too. 6pm: I’d typically work right up until 6pm, by which point I’m ready for my dinner! I normally cook up something like fajitas or a pasta and meatball dish in the evening. Again something high protein and delicious! 9pm: Around 9pm I’ll take The Recover Capsules to further assist my recovery from training and the working day. This nootropic contains all sorts of amazing micronutrients such as zinc and magnesium, to help assist with recovery and calm the nervous system for an even better nights sleep. I’ve found I sleep like a baby since adding these into my routine. 10:30pm: I’ve made getting into bed by 10.30pm a habit. Sleep is so important! 6. Best advice for breaking bad habits and routines? I would say - ease yourself in. Work on one thing at a time and nail this before moving onto the next. So many of us try to overhaul our routines overnight and as a results fail to adhere to the changes. Looking for ways to create accountability within the new habits you’re trying to stick to can also be helpful. For example an online coach, a food diary, a habits buddy you can share the journey with or by keeping a journal. 7. Best advice you’ve ever been given? “In every negative situation there is a positive. Sometimes we just have to look a little harder for it”. Looping this back around to habits, if you keep failing at sticking to certain habits, there’s a reason behind it. It’s not necessarily a bad thing if you look into why it's happening. Find the why and you find the positive. Understand what it’s trying to teach you, learn the lesson and I guarantee you’ll be successful. View this post on Instagram A post shared by Aaron Breckell Coaching (@aaronbreckellcoaching) 8. What have you found to be the most challenging habit to keep up with? When I first got started on my journey, I initially found drinking 3L of water each day to be a challenge. One way to help stick to habits you’re struggling with is to understand the positive impacts of it. For example we all brush our teeth twice a day because we understand it will help us to keep a white healthy smile, a clean mouth and fresh breath right? I didn’t understand the importance of staying hydrated - so once I educated myself around that I made a much better effort to stick to it as a habit and it worked. 9. What are some of your worst habits?  Social media scrolling at night! We all do it, and it’s probably effecting our sleep patterns negatively. It’s definitely something I need to work on over the coming months and instead perhaps leave my phone in another room when I get into bed. 10. Favourite aspect of being a lifestyle coach? I love being able to communicate a message to my clients (and followers on social media) that takes them from point A to B. It’s so empowering for me to see another individual achieve something important to them, especially when they’ve tried before and failed or have been led to believe that it’s impossible. To learn more about Aaron, follow him on Instagram or head to his website.  Read more
    James Pook / Q&A