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Growth And Goals With Innermost Insider Amy Costello

27th October 2021

27th October 2021

By Caitlin Bell

Hi Amy! Can you tell us a bit about how you got into your fitness journey?

Hey my Innermost faves! I was always involved in sports at school and loved running, but it was on my travels to Sydney, Australia, that my passion for fitness as a real, positive, daily part of my life, kicked off.
I love the lifestyle in Sydney. Everyone is really invested in their health and fitness and that fuelled me to get my Personal Training qualification and start going to the gym (I’d never stepped foot in a gym before this!), where I learnt absolutely everything I could about functional and resistance training. I read books, I watched technique videos, and I put all of it into practice in my own training and programming. But this was just the beginning!

How did your passion for fitness begin to translate into your full-time job?

Whilst living in Australia, I met Mike, who is now my fiancé (woo) and my business partner in the fitness empire we are building! 
It actually started when my Aussie visa was due to expire, and we were game-planning ways that we could stay together and avoid doing the long-distance relationship thing. At the time I was coaching at an F45 studio in Sydney, and after a bit of research, we realised there was only one F45 studio in London - so Mike got thinking - why don’t we see if we can open one! 
It then all happened very fast - within a couple of months we had signed with F45 to open our own studio, had packed our bags and were moving to London. 4.5 years later and we've built an incredible member base and community at F45 Tottenham Court Road, and also launched our own fitness retreat company, Salt Escapes, where we run fitness holidays at various beautiful destinations around the world! 

What was more challenging, opening your F45 Studio or launching Salt Escapes? 

I would have to say F45. It was our first business so there was a lot to learn and a lot to prove. We made a heap of mistakes and knew next to nothing about business, but we worked our little asses off to build our gym into what it is today. 
When we launched Salt Escapes, we already had an engaged, interested customer base in our clients at the gym, so it wasn’t SO terrifying to launch! Also, with it being our own brand and company, there were no limitations like with F45. Instead we were free to branch out, be adventurous and see what works. This is how we like to do things!

How has your business evolved through lockdown? 

Wow, it’s been a testing year. We lost a lot of members throughout the past year. Being located in central London was a huge advantage for the first few years of business, but when lockdown hit, everyone just disappeared! 
It’s almost as though we’ve had the chance to start from scratch, which has meant we’ve had the opportunity to re-evaluate everything from our finances, processes and sales strategies, to our membership offering and client-relationships. 
From that perspective (and ONLY that perspective), it’s been great for us. We’ve been given the opportunity to build our business back stronger. Nine months of closure allows you to do a lot of reflecting. 

How have you personally evolved throughout the last year? 

Well I’ve managed to avoid packing it all in and moving to a tiny island in the middle of nowhere - does that count?! 
Haha, no but seriously - I guess for me, it’s been the year I’ve actually understood what it means to look after your mental health. It’s been a really challenging year to own a gym and a travel business, and my sleep and mental health has taken a battering. 
Realising the importance of “self-care” (sounds cheesy, but it’s a whole vibe) has been a game-changer. For me, it’s walks in the park, my daily 10 minute Calm, switching my phone to Do Not Disturb, and prioritising learning (books, podcasts, journals). 

What does the word ‘growth’ mean to you?

Aside from #gains? Ha. 
In the past couple of years - Mike and I have started saying to each other, and our team, “we like solutions, not problems”. Look, in work, training, life, there are always going to be problems, difficult people, and tough days. I used to obsess over the problems to the point they’d keep me awake at night. Now the minute a problem arises, I start thinking about the solution. Because there’s always a solution if you look hard enough, so what’s the point in stressing over things you have the power to do something about? 
For me - that’s growth. Pushing forward, maintaining a solution-driven outlook whatever is thrown at you, and working out how to move past problems - adapt, reflect, learn. 

How do you push past plateaus?

I think the most important thing is that you recognise you’ve hit a plateau. Whatever it is you’re trying to change, be it weight loss, muscle gain, fitness levels, or whether it applies to work and productivity. I love to track everything. I write down all of my workouts, including the reps I’ve done, the weights I’m lifting, and even notes about how I felt during and after the session. This helps me clearly see when I’ve plateaued in my training, and encourages me to then reassess my goals and make a plan to push forward. 
There are so many ways to mix things up. If it’s a training plateau, maybe try hitting the gym with a friend, trying out a different class, or getting a PT for a few sessions to give you some fresh ideas and perspective. 

What aspect of your life do you struggle to develop most? 

For me, it’s definitely finding balance. Running two businesses doesn’t usually allow for much down time, especially as I work with my fiancé, which means that we’re always either at work or talking about work. I really love working for myself, but it’s definitely had a big effect on my social life. Any 'time off' I do get, I usually feel like I just want to chill out alone. I definitely find it a struggle to maintain or build more meaningful friendships these days. Don’t get me wrong - I have a whole heap of wonderful people in my life - I’m just not that hot on messaging back or letting my hair down and going for a night out these days. 

Do you set yourself goals? How do you make sure you achieve them?

All the time! But I read a great book recently, Atomic Habits by James Clear, which taught me about the importance of goals that are specific and actionable. He says goals are good for setting direction, but systems are best for making progress. I can resonate with this from my own experiences, and from watching so many clients set themselves goals, and then feel like they’ve ‘failed' because they’ve been so focused on the end goal, as opposed to making small, actionable, daily changes to get them there. 
So for example, a small goal of mine at the moment is to drink more water as I’m generally pretty bad at this. I’m making this a habit by setting out my bottle of water before I go to bed each night, so I see it first thing in the morning. I tell myself I can’t leave the house for work until I’ve had 600ml water. I also use a water tracker app, which sends me little push notifications throughout the day. System in place, and so far it’s working and I feel great! 

What is your greatest life accomplishment?

It’s got to be building Salt Escapes. Mike and I have been on the same page since we met. We wanted to create a life where we could work for ourselves and travel the world. We’ve achieved that with Salt Escapes, and there’s a lot more to come! 
On top of that, I don’t think there’s any greater feeling than being in a beautiful part of the world, with a bunch of amazing people who have just had the week of their lives, and have been inspired beyond measure, and realising that you made that happen. 

What’s one goal you’re going for now?

Work goal: Building my businesses back up in a post-pandemic world. We’ve got 9 Salt Escapes trips on the schedule for this year and I’m going to do everything in my power to make them all happen. I just need Boris to play ball! 
Personal goal: Mike and I want to buy our first house by the beach. It’s definitely a longer term goal, but everything in our foreseeable future is now driven by this end goal. We’re focused on a future of beach walks, BBQs and puppies! 

What are the benefits of having a growth mindset?

The opportunities! Personally, I didn’t do too well at school. I didn’t get the point of learning for the sake of learning. But I’m pretty proud of the fact that through hard work, applied knowledge and a lot of determination as an adult. I now own two businesses, work for myself and get to travel the world. 
Natural talent or academic intelligence is one thing, but a growth mindset allows you to experience success, build resilience and overcome challenges, all through a simple shift in your perspective. 
To keep up with Amy, follow her on Instagram and on Salt Escapes

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Navigating Indulgence with Chloe Thomas
Chloe is a life, nutrition and fitness coach from the South East Of England. She has been a coach for 7 years now, working mainly with women. Her goal is to help women become their healthiest and become the best version of themselves, Innermost helps to achieve this.    View this post on Instagram A post shared by CHLOE THOMAS || ONLINE COACH 🦋 (@_chloeinspires_) Our topic for July is Indulgence. Tell us what indulgence means to you, and what are your favourite ways to indulge. Indulgence for me is having time away from the chaos of life - relaxing in nature, reading a book, going on a hike, seeing a friend or family. I love being outdoors and going on adventures like kayaking or surfing and I love to travel! It brings me back to “me” and allows me to re connect with myself and my values. I do also like to indulge in some yummy unhealthy food every so often too- on my holiday recently I indulged in a delicious pizza and yummy scones! How do you strike a balance between indulging in something you enjoy and overindulging to the point of excess? I think this is important as it can become unhealthy if you over indulge too much as this can lead to an addiction. If you are indulging in something excessively it may be because you are unhappy in your life elsewhere, and are using that thing to avoid the pain or discomfort you are feeling in your life. For example, I see sometimes in my clients over-eating due to emotions (emotional eating), which is where they are over-indulging to try and avoid uncomfortable feelings - which inevitably doesn't work and leaves you feeling uncomfortable and guilty. In what ways can indulging in something be beneficial to our mental health and well-being? I guess it is important to take time out from our “go-go” lives where our brains are constantly being stimulated - especially due to our phones. So taking time to indulge in having time out with your friends or alone is important. I also think it is important to indulge in nice foods from time to time - especially in social situations.   View this post on Instagram A post shared by CHLOE THOMAS || ONLINE COACH 🦋 (@_chloeinspires_) How can indulging in certain activities, such as eating or drinking, have negative impacts on our physical health? Over eating or drinking can leave us feeling low in energy, low in mood and tends to exacerbate anxiety, aka “hangxiety” when it comes to alcohol. It can also cause weight gain and inflammation within the body which can lead to auto-immune diseases and illness. It is important to be conscious of not over-indulging in these two things too much - it's about striking that balance between a healthy amount and an excessive amount. How can we practice self-control and limit indulgences in order to maintain a healthy and balanced lifestyle? I think it is important to think about our future and what damage over indulging can do to our health long term. I try and remind myself of this. And even thinking of how you will feel the next week or day if you over indulge. For example, when I drink too much alcohol I sleep bad, it effects my training, my mood, my cravings etc - so I don’t drink often or in excess. I remind clients to think of their ‘why’ and also where they want to be in 5 months and 5 years time. Can indulgence ever be considered a form of self-care, or is it always a potentially harmful behaviour? I personally think it’s about that balance I mentioned before. For example, on my recent holiday I had a big pizza to myself which was overindulgent BUT I rarely have pizza - think the last time was February! So it’s fine for me to do it once in a while. I think too much indulging in anything is a sign that you may be not content in your life and are looking for something on the outside to soothe something uncomfortable on the inside (mentally speaking). What Innermost product(s) have you been loving recently? Definitely the The Digest Capsules I love them and so do my clients! They help with my bloating and IBS massively. I also love The Relax Capsules for around my period when i have PMS and trouble relaxing. They are great! Our final question is ... What’s your innermost desire that you’re hoping comes true this year? To reach even more women across the world to join my community of women and reach their healthy and fitness goals, build a better relationship with food and learn how to love their body again! I want to get women off fad diets and know there are easier ways to be healthy and lose weight! I would really like to be at the point where I can hold retreats for them by the end of the year. That's a wrap on this months interview questions. Thank you so much Chloe for your time! it’s been a pleasure chatting with you! To keep up with Chloe be sure the follow them on _chloeinspires_ Read more
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