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What Is BLM? Here's How To Support Black Lives Matter

27th September 2021

27th September 2021

By Shivraj Bassi

In line with Black History Month, this October we wanted to reiterate our support in line with the Black Lives Matter (BLM) movement. To do this, here at Innermost we have compiled a list of important BLM resources, both in terms of black lives matter educational resources, literature and notable petitions on the subject, and information on how to support black lives matter.

What is Black Lives Matter and the Black Lives Matter movement 

Black lives matter and the #BlackLivesMatter, or BLM movement, was a movement that was officially founded in 2013. Whilst work to aid the abolition of racial discrimination dates long before this time, the official BLM movement is one that stands to combat acts of violence, ideologies of harm and to intervene in times of discrimination towards the Black community. 

We stand in solidarity in the fight against systematic racism, hate and inequality. As a brand that is made up of a group of diverse individuals, our focus has always been on the ideals of inclusivity and empowering everyone to live a more inspired life, because a world where people can realise the best versions of themselves is for the good of all.

To realise that vision, we need to speak up when we see racism. Let’s not pretend there isn’t a problem. Let’s not accept the injustice around us. This affects all of us. Let’s not be silent. If we ALL come together in our common humanity, we can fight what's wrong and try to make it right. In the memory of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more. 

Why Black History Month is important 

First celebrated in the UK in 1987, Black History Month is an important time in the annual calendar dedicated to shining light on the #BlackLivesMatter movement and a way to pay respect to the achievements and history of those with black heritage and culture in our community. Whilst work towards eradicating any type of discrimination is one that is a daily responsibility on all of our parts, Black History Month is a time dedicated to this, and to understanding the impact of these cultures on our lives and way of life today. 

How to support Black Lives Matter

You may be wondering how to support black lives matter and this year's upcoming Black History Month. And while sharing and posting quotes online helps bring issues to the forefront of people's minds, it's just the beginning. We want to reinforce the message that anti-racism isn’t a belief, it is a set of actions. For that reason, we’ve pulled together a list of resources, from petitions to books and resources you can read for education and guidance. Check them out below.

Charities and funds

Petitions to sign

For a comprehensive list of petitions, funds and protests you can contribute to, and a plethora of educational resources, head over to the Black Lives Matter Card.

Resources and articles 

Books to read 

If you'd like to further your understanding on the black lives matter movement, learn how to support black lives matter and understand further to the extent as to why black history month is important, please check out the following books:

  • White Supremacy and Me by Layla F. Saad
  • Why I’m No longer Talking to White People About Race by Reni Eddo-Lodge⁣⁣⁣
  • Freedom Is A Constant Struggle by Angela Davis
  • Brit(ish) by Afua Hirsch
  • I’m Still Here by Austin Channing Brown
  • Don’t Touch My Hair by Emma Dabiri
  • Black and British: A Forgotten History by David Olusoga
  • White Girls by Hilton Als
  • Dark Days by James Baldwin
  • Natives by Akala
  • Diversify by June Sarpong
  • Your Silence Will Not Protect You by Audre Lorde
  • How To Be Antiracist by Ibram X. Kendi
  • They Can’t Kill Us All by Wesley Lowery
  • The Good Immigrant, edited by Nikesh Shukla

This by no means is an exhaustive list, but it is important to educate yourself and others. Move beyond the optical. Bring this into your home. Start conversations with friends, colleagues, family members, boyfriends, and girlfriends. It all starts with each of us. Black history is important. Black history month helps us reiterate that. 

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Other Insights

Team Innermost Christmas Wishlist
'Tis the season of joy, and here at Innermost, our team is ready to unwrap the secrets behind our favourite fitness essentials, indulgent treats, and cherished Innermost products that bring an extra dash of health and happiness to our holiday season. From heart-pounding workouts to cozy treats, join us on a journey as each team member shares their personal favourite, the reasons behind their choice, and how these wellness picks have become an integral part of our festive celebrations. Let's dive into a showcase of well-being and joy as we unveil the unique stories behind each cherished products. Favourite Fitness And Wellness Products: Massage Session"Massage to get looser and iron out kinks” - Shiv (Innermost Founder & CEO).In the midst of the festive hustle, a targeted massage is a go-to for unwinding and releasing tension. It's not just self-care; it's a rejuvenating experience that keeps you flexible and ready for whatever the holidays throw your way!  Garmin Venu 2S GPS Smartwatch “I can't hit the gym without my go-to fitness buddy! It takes the hassle out of counting sets and reps, visually tracking my workouts while also mapping my runs and cycles with GPS. Plus, it's a total game-changer for my music game – loading up my favourite Spotify workout mix, so no more lugging around my phone on a run. It's like having a personal trainer and DJ rolled into one, making every session 10x easier!” - Hannah B (Innermost Resident Health and Nutrition Coach).Satin pillow case"These are great at maintaining my hair health and stopping additional breakage” - Sofia (Innermost Graphic Designer). Unlike traditional cotton pillowcases, satin minimises friction, reducing the risk of hair breakage and split ends. This gentle surface also helps to retain the natural oils in the hair and prevents excessive drying. Additionally, the smoothness of satin reduces facial friction, minimizing the likelihood of sleep lines and wrinkles." Sensate 2"This has honestly changed my life in terms of relaxation. By using non-invasive sound resonance on your sternum, it gently soothes my nervous system.” - Lucie (Innermost Marketing Executive)This unique technology provides a pathway to deep relaxation, helping to alleviate tension, stress and promote mental well-being."  Polar Vantage V2 Watch"This helps me record my workouts and allows me to stay on track.”  - Ami (Innermost Digital Marketing Assistant).With sleep tracking capabilities, the Polar watch extends its utility beyond workouts, providing valuable insights into sleep patterns and quality for a holistic approach to well-being." Daily Gratitude Journal for Happiness, Mindfulness, and Reflection"This five-minute journal is a great way to think over your goals for the day and reflect each evening.” - (Jas, Innermost Operations Assistant)Through the process of daily journaling, you often discover patterns, triggers, and personal insights that contribute to emotional growth and self-awareness. Moreover, it acts as a reliable record, allowing you to track personal development, achievements, and challenges over time. Apple Watch SE"This helps me track my fitness goals and stay focussed on workouts”. - Hannah L (Innermost Operations Assistant)This watch provides users with essential features like fitness tracking, heart rate monitoring, and seamless integration with the Apple ecosystem. Favourite Fitness And Wellness Products: Nike Metcons "For Christmas, I'd love some new Metcons. My old ones are showing some serious workout battle scars!" - Shiv (Innermost Founder & CEO).Stepping up your trainer game with a fresh set of trainers is not just a fitness upgrade; it's a statement of commitment to your workout journey, whilst supporting your form and keeping you comfortable. Theragun Mini Massage Gun “An absolute post-workout game-changer, especially after those intense post-Christmas sweat sessions. It's the ultimate treat for soothing post-workout soreness and turbocharging recovery. This portable massage gun provides targeted relief and ensures you're ready for the next round of fitness challenges.” Booja Booja Chocolate Bombs “The best vegan chocolates ever! You would have no idea they’re plant based” - Sofia Beyond their fantastic flavour, Booja Booja's commitment to organic and plant-based ingredients ensures a guilt-free indulgence. Pip & Nut Milk Chocolate Peanut Butter Cups"My daily treat will always be a Pip & Nut Peanut butter cup, or a Blank Street Blueberry Matcha. My favourite sweet treats.” - Lucie What’s more these peanut butter cups are free from artificial additives, preservatives, and palm oil, aligning with a commitment to wholesome ingredients.Festive Percy Pigs“These super yummy vegan classics are a personal favourite of mine, and even better that they come in fun Christmas shapes.” - Ami  Olaplex Conditioner“This is the only product that has helped keep my hair healthy, after lots of bleaching!” - Jas Olaplex's versatility extends across various hair types and concerns, making it a great addition to any hair care routine, whether used as part of a salon treatment or in the comfort of your home. Cadbury Dairy Milk"This classic chocolate treat, never fails me!” - Hannah LBeyond the sensory pleasure, the act of enjoying a chocolate treat every now and then triggers the release of endorphins, contributing to an overall sense of well-being and happiness. Innermost Favourites: The Recover Capsules:"I'll be working out throughout the festive period. The Recover Capsules are a great addition to my diet to keep my immune system strong and energy levels high.” - Shiv  The Digest Capsules:“These Digest Capsules have been a total gut-health game-changer for me, taken twice a day. Since incorporating them into my routine, I've witnessed massive improvements in bloating and gut irritation.” - Hannah B The Glow Booster:“I love taking this daily, I will mix it in with my morning smoothie. My hair has grown so fast. This is one Innermost product I highly recommend for its nourishing benefits.” - Lucie “The Glow Booster, this includes ingredients I use in my skincare routine promoting healthy glowing skin.” - Jas The Fit Protein:“This helps to fuel my day and tastes great, my favourite flavour is and I use it in my morning smoothies.” - Ami  The Define Booster:“Not only do I think this tastes great, this is my go-to choice for that boost of energy and performance which has lasting results.” - Hannah L  This festive season is the perfect time to prioritise both joy and well-being. Our staff's wellness favourites, delightful treats, and Innermost products have collectively crafted a holistic approach to nurturing mind and body during the holidays. As we celebrate the spirit of giving, let's remember to gift ourselves moments of self-care and indulgence, finding harmony in the simple pleasures that contribute to a healthier and happier season. From wellness rituals to festive treats and the support of Innermost products, this holiday is an opportunity to radiate well-being from the inside out. May these wellness insights and seasonal delights create a joyful and nourishing experience for all. Cheers to a happy and healthy holiday season! Read more
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