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Innermost Partners With Charity The Akshaya Patra Foundation

25th November 2022

25th November 2022

By Innermost

Innermost is proud to partner with The Akshaya Patra Foundation (TAPF) to provide school meals to children in need. For every purchase you make with Innermost, we will donate a meal to a child in need.

Malnutrition accounts for 50% of child deaths within India and 1 in 11 (that's 8.2 million) children are forced into work to earn their food. The Mid-Day Meal Scheme (MDM Scheme) was introduced in India in 1995 as a part of the National Programme of Nutritional Support to Primary Education. Its aim is to enhance academic enrolment, retention and attendance amongst children whilst also improving nationwide nutrition, by ensuring all school-children are given a midday meal. This not only reduces hunger and promotes better nutrition for the children (with a multitude of ongoing future health benefits associated with this), but also improves class focus and learning, reduces school drop out rates and improves academic performance. The end goal is to support children into employment and help them to exit the poverty cycle for good.

The Akshaya Patra Foundation is a non-profit organisation that operates on a public-private partnership (PPP) model to help implement the Mid-Day Meal Scheme, Akshaya Patra’s school lunch programme has grown from feeding 1,500 children in the year 2000 to over 2 million children in 2022. On 11 February 2019, the organisation commemorated the serving of 3 billion meals. 

Source 

A note from Shiv, Innermost Founder & CEO

As a brand, we feel it's important to give back to those less fortunate than us. So, for every order we receive, we donate a meal to a child who would otherwise go hungry. When hunger is a barrier to education it also becomes a barrier to social mobility. A child that is not fed can very easily become a teenager that did not learn and in turn an adult that remains in poverty. We care about breaking down these barriers and I'm thankful we have the opportunity to make a change.

We have partnered with The Akshaya Patra Foundation who are the largest non-profit school meal provider in the world, and have won multiple awards. The food they serve is hygienically cooked in their state-of-the-art kitchens and efficiently transported to over 13,000 government schools every day. They rigorously test their food to ensure it is meeting, and exceeding, the nutritional content required – the majority of their dishes are loaded with fresh, seasonal vegetables. For many of their students, school lunch is often the only full, balanced meal they will receive all day as their parents cannot afford to provide them with the food they need to grow healthily.

Shiv (CEO & Founder, Innermost)

To participate in donating, all you need to do is checkout, or purchase a product from any of our stockists. We'll take care of the rest. In the meantime, you can learn more about the program here.

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Pip & Nut Milk Chocolate Peanut Butter Cups"My daily treat will always be a Pip & Nut Peanut butter cup, or a Blank Street Blueberry Matcha. My favourite sweet treats.” - Lucie What’s more these peanut butter cups are free from artificial additives, preservatives, and palm oil, aligning with a commitment to wholesome ingredients.Festive Percy Pigs“These super yummy vegan classics are a personal favourite of mine, and even better that they come in fun Christmas shapes.” - Ami  Olaplex Conditioner“This is the only product that has helped keep my hair healthy, after lots of bleaching!” - Jas Olaplex's versatility extends across various hair types and concerns, making it a great addition to any hair care routine, whether used as part of a salon treatment or in the comfort of your home. Cadbury Dairy Milk"This classic chocolate treat, never fails me!” - Hannah LBeyond the sensory pleasure, the act of enjoying a chocolate treat every now and then triggers the release of endorphins, contributing to an overall sense of well-being and happiness. Innermost Favourites: The Recover Capsules:"I'll be working out throughout the festive period. The Recover Capsules are a great addition to my diet to keep my immune system strong and energy levels high.” - Shiv  The Digest Capsules:“These Digest Capsules have been a total gut-health game-changer for me, taken twice a day. Since incorporating them into my routine, I've witnessed massive improvements in bloating and gut irritation.” - Hannah B The Glow Booster:“I love taking this daily, I will mix it in with my morning smoothie. My hair has grown so fast. This is one Innermost product I highly recommend for its nourishing benefits.” - Lucie “The Glow Booster, this includes ingredients I use in my skincare routine promoting healthy glowing skin.” - Jas The Fit Protein:“This helps to fuel my day and tastes great, my favourite flavour is and I use it in my morning smoothies.” - Ami  The Define Booster:“Not only do I think this tastes great, this is my go-to choice for that boost of energy and performance which has lasting results.” - Hannah L  This festive season is the perfect time to prioritise both joy and well-being. Our staff's wellness favourites, delightful treats, and Innermost products have collectively crafted a holistic approach to nurturing mind and body during the holidays. As we celebrate the spirit of giving, let's remember to gift ourselves moments of self-care and indulgence, finding harmony in the simple pleasures that contribute to a healthier and happier season. 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Claire Fountain posing on the beach for Innermost