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Not How Good You Are Feature

Innermost Reads: It’s Not How Good You Are, It’s How Good You Want to Be

It’s Not How Good You Are, It’s How Good You Want to Be is a basically a handbook of how to succeed in the world written for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

Saatchi & Saatchi creative legend turned director, Paul Arden, offers up his wisdom on issues as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – things that can be applied to lots of different aspects of modern life.

With funny and inspiring stories, the book provides a cool insight into the world of advertising and is full of quotes, facts, pictures, wit and a whole bunch of pearls of wisdom.

Innermost Rating: 9/10