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  • Community
  • Jake Paul White / Q&A

    21st October 2016

    21st October 2016

    By Shivraj Bassi

    FAVOURITE INNERMOST PRODUCTS

    The Strong Protein and The Recover Capsules.

    Jake's first loves were rock climbing but now teaches yoga while stressing the importance of movement. We caught up with Jake to find out more and learnt that he may indeed win the Innermost award for having the healthiest breakfast we've ever come across.

    “My father was in the Army, which kept us moving during my younger years but it also granted me opportunities. As soon as I could walk, my dad was taking me up mountains to ski – safely strapped between his legs of course! That’s really where my interest in health and fitness began. Growing up, I got into rock climbing as well as art and design. That interesting balance between the physical and creative was combined when I discovered yoga. Maybe it was impatience (or overconfidence) but when an opportunity came up to undergo yoga teacher training in Thailand, I decided to go, despite very little yoga experience. I realised yoga offered far more than just the physical and it encouraged me to make yoga a permanent part of my life. Today, I feel stronger, more mobile, and more flexible than ever. It has also taught me patience, dedication and perseverance. In parting, my advice is to remember that your body becomes better at whatever you do, or don’t do. If you don’t move, your body becomes better at not moving. But if you move, your body will allow more movement and that’s where I’ve found some of my happiest moments.”

    Favourite Innermost Blend & Booster?

    The Strong Protein. An awesome way to finish a workout and to maximise my muscle gains. The Recover Capsules paired up with The Strong one to make a powerful muscle and strength building combination. 

    What's your hustle?

    I'm a yoga teacher and graphic designer. Each one of these roles serve as different creative outlet for me, but they've both helped the other develop and thrive. Both of my vocations align strongly with the person I am, and also allow me to live my ideal lifestyle.

    What do you do to maintain a healthy lifestyle?

    Move every damn day! Yoga is a huge passion and through that, moving my body dynamically. It's become an integral part of my daily life. I like to mix it up!

    What does #liveinnermost mean to you?

    Live a life of integrity and greatness.

    Usual breakfast?

    I generally start the day with lemon water and a few supplements. I then make a big green smoothie: kale, spinach, spirulina, mango, banana, almonds, hemp seeds and almond milk.

    Your last workout?

    Budokon Mixed Movement Arts Training. A combination of yoga, animal locomotion, calisthenics and martial arts.

    What's on your bucket list?

    Learn how to surf.

    Favourite inspirational quote/words?

    "The way you do anything is the way you do everything." - Cameron Shayne.

    Where do you see yourself in three years? Be bold!

    My vision is to be recognised in the wellness sector as a leader in my chosen paths. Budokon, yoga, movement and design. And with my travels and teaching, join other communities who are thriving in their chosen fields to create and learn from one another by means of retreat hosting. Documenting this with online content, social media and also larger scale, to TV and film. To inspire one person is great, but to able to take that and pay it forward on a huge scale is what I want to do.

    You can find out more about Jake's movements at www.jpwyoga.com, check out his graphic design skils at www.jakepaulwhite.com and of course follow him on Instagram (@jake_paul_white).

    Other Insights

    Being Thankful and Expressing Gratitude with Maddie Rose
    Growth And Goals With Innermost Insider Amy Costello
    Hi Amy! Can you tell us a bit about how you got into your fitness journey? Hey my Innermost faves! I was always involved in sports at school and loved running, but it was on my travels to Sydney, Australia, that my passion for fitness as a real, positive, daily part of my life, kicked off. I love the lifestyle in Sydney. Everyone is really invested in their health and fitness and that fuelled me to get my Personal Training qualification and start going to the gym (I’d never stepped foot in a gym before this!), where I learnt absolutely everything I could about functional and resistance training. I read books, I watched technique videos, and I put all of it into practice in my own training and programming. But this was just the beginning! How did your passion for fitness begin to translate into your full-time job? Whilst living in Australia, I met Mike, who is now my fiancé (woo) and my business partner in the fitness empire we are building!  It actually started when my Aussie visa was due to expire, and we were game-planning ways that we could stay together and avoid doing the long-distance relationship thing. At the time I was coaching at an F45 studio in Sydney, and after a bit of research, we realised there was only one F45 studio in London - so Mike got thinking - why don’t we see if we can open one!  It then all happened very fast - within a couple of months we had signed with F45 to open our own studio, had packed our bags and were moving to London. 4.5 years later and we've built an incredible member base and community at F45 Tottenham Court Road, and also launched our own fitness retreat company, Salt Escapes, where we run fitness holidays at various beautiful destinations around the world!  View this post on Instagram A post shared by AMY COSTELLO (@amykcostello) What was more challenging, opening your F45 Studio or launching Salt Escapes?  I would have to say F45. It was our first business so there was a lot to learn and a lot to prove. We made a heap of mistakes and knew next to nothing about business, but we worked our little asses off to build our gym into what it is today.  When we launched Salt Escapes, we already had an engaged, interested customer base in our clients at the gym, so it wasn’t SO terrifying to launch! Also, with it being our own brand and company, there were no limitations like with F45. Instead we were free to branch out, be adventurous and see what works. This is how we like to do things! How has your business evolved through lockdown?  Wow, it’s been a testing year. We lost a lot of members throughout the past year. Being located in central London was a huge advantage for the first few years of business, but when lockdown hit, everyone just disappeared!  It’s almost as though we’ve had the chance to start from scratch, which has meant we’ve had the opportunity to re-evaluate everything from our finances, processes and sales strategies, to our membership offering and client-relationships.  From that perspective (and ONLY that perspective), it’s been great for us. We’ve been given the opportunity to build our business back stronger. Nine months of closure allows you to do a lot of reflecting.  How have you personally evolved throughout the last year?  Well I’ve managed to avoid packing it all in and moving to a tiny island in the middle of nowhere - does that count?!  Haha, no but seriously - I guess for me, it’s been the year I’ve actually understood what it means to look after your mental health. It’s been a really challenging year to own a gym and a travel business, and my sleep and mental health has taken a battering.  Realising the importance of “self-care” (sounds cheesy, but it’s a whole vibe) has been a game-changer. For me, it’s walks in the park, my daily 10 minute Calm, switching my phone to Do Not Disturb, and prioritising learning (books, podcasts, journals).  View this post on Instagram A post shared by AMY COSTELLO (@amykcostello) What does the word ‘growth’ mean to you? Aside from #gains? Ha.  In the past couple of years - Mike and I have started saying to each other, and our team, “we like solutions, not problems”. Look, in work, training, life, there are always going to be problems, difficult people, and tough days. I used to obsess over the problems to the point they’d keep me awake at night. Now the minute a problem arises, I start thinking about the solution. Because there’s always a solution if you look hard enough, so what’s the point in stressing over things you have the power to do something about?  For me - that’s growth. Pushing forward, maintaining a solution-driven outlook whatever is thrown at you, and working out how to move past problems - adapt, reflect, learn.  How do you push past plateaus? I think the most important thing is that you recognise you’ve hit a plateau. Whatever it is you’re trying to change, be it weight loss, muscle gain, fitness levels, or whether it applies to work and productivity. I love to track everything. I write down all of my workouts, including the reps I’ve done, the weights I’m lifting, and even notes about how I felt during and after the session. This helps me clearly see when I’ve plateaued in my training, and encourages me to then reassess my goals and make a plan to push forward.  There are so many ways to mix things up. If it’s a training plateau, maybe try hitting the gym with a friend, trying out a different class, or getting a PT for a few sessions to give you some fresh ideas and perspective.  What aspect of your life do you struggle to develop most?  For me, it’s definitely finding balance. Running two businesses doesn’t usually allow for much down time, especially as I work with my fiancé, which means that we’re always either at work or talking about work. I really love working for myself, but it’s definitely had a big effect on my social life. Any 'time off' I do get, I usually feel like I just want to chill out alone. I definitely find it a struggle to maintain or build more meaningful friendships these days. Don’t get me wrong - I have a whole heap of wonderful people in my life - I’m just not that hot on messaging back or letting my hair down and going for a night out these days.  View this post on Instagram A post shared by AMY COSTELLO (@amykcostello) Do you set yourself goals? How do you make sure you achieve them? All the time! But I read a great book recently, Atomic Habits by James Clear, which taught me about the importance of goals that are specific and actionable. He says goals are good for setting direction, but systems are best for making progress. I can resonate with this from my own experiences, and from watching so many clients set themselves goals, and then feel like they’ve ‘failed' because they’ve been so focused on the end goal, as opposed to making small, actionable, daily changes to get them there.  So for example, a small goal of mine at the moment is to drink more water as I’m generally pretty bad at this. I’m making this a habit by setting out my bottle of water before I go to bed each night, so I see it first thing in the morning. I tell myself I can’t leave the house for work until I’ve had 600ml water. I also use a water tracker app, which sends me little push notifications throughout the day. System in place, and so far it’s working and I feel great!  What is your greatest life accomplishment? It’s got to be building Salt Escapes. Mike and I have been on the same page since we met. We wanted to create a life where we could work for ourselves and travel the world. We’ve achieved that with Salt Escapes, and there’s a lot more to come!  On top of that, I don’t think there’s any greater feeling than being in a beautiful part of the world, with a bunch of amazing people who have just had the week of their lives, and have been inspired beyond measure, and realising that you made that happen.  What’s one goal you’re going for now? Work goal: Building my businesses back up in a post-pandemic world. We’ve got 9 Salt Escapes trips on the schedule for this year and I’m going to do everything in my power to make them all happen. I just need Boris to play ball!  Personal goal: Mike and I want to buy our first house by the beach. It’s definitely a longer term goal, but everything in our foreseeable future is now driven by this end goal. We’re focused on a future of beach walks, BBQs and puppies!  What are the benefits of having a growth mindset? The opportunities! Personally, I didn’t do too well at school. I didn’t get the point of learning for the sake of learning. But I’m pretty proud of the fact that through hard work, applied knowledge and a lot of determination as an adult. I now own two businesses, work for myself and get to travel the world.  Natural talent or academic intelligence is one thing, but a growth mindset allows you to experience success, build resilience and overcome challenges, all through a simple shift in your perspective.  To keep up with Amy, follow her on Instagram and on Salt Escapes.  Read more