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  • Culture
  • Innermost Reads: It's Not How Good You Are, It's How Good You Want to Be

    7th November 2017

    Not How Good You Are Feature

    7th November 2017

    By Shivraj Bassi

    It’s Not How Good You Are, It’s How Good You Want to Be is a basically a handbook of how to succeed in the world written for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

    Saatchi & Saatchi creative legend turned director, Paul Arden, offers up his wisdom on issues as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – things that can be applied to lots of different aspects of modern life.

    With funny and inspiring stories, the book provides a cool insight into the world of advertising and is full of quotes, facts, pictures, wit and a whole bunch of pearls of wisdom.

    Innermost Rating: 9/10