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  • Community
  • Claire Fountain / Q&A

    5th June 2017

    5th June 2017

    By Shivraj Bassi

    Claire Fountain, otherwise known by her social media handle CB Quality, is a good friend of Innermost and also one of the most exciting yoga talents around today. Her unique approach has garnered her acclaim and interest all over the world. We met Claire for the first time in Shoreditch, London and it's been nothing but love ever since. We decided to sit down and ask her some questions to share her perspectives.

    "I got into yoga after suffering from anxiety and depression as a teen. I didn't want to be medicated and wanted to find a way that I could heal myself. When I first started doing yoga, it opened up a lot of things for me emotionally. I knew it was working for me when my breathing started to improve and I felt more calm in my life. As I got older I realised that there were stigmas and stereotypes in yoga that needed to be challenged. So here I am doing just that! Yoga doesn't have to be precious or perfect and I try to carry that atittude into the way I practice it. My philosophy allows people to workout or meditate in an unconventional space, listen to any genre of music they connect to, and to incorporate their sense of style in what they wear. The ability to express yourself in an authentic and raw way is what I think attracts more than the average yogi to my approach."

    Favourite Innermost products, and why?

    The Health Protein is vegan and delicious. Plus it’s got mushrooms for my brain and glutamine for my body. The Detox Booster contains maca, kelp, and items that balance and nourish me as an active female. 

    What's your hustle?

    Yoga and wellness but also content creation, writing, thought leadership, and using my social platform to share something of substance. But mostly I teach yoga to athletes and beautiful souls who come to my pop-ups.

    Why Innermost?

    I love the brand values and what Innermost stands for. We know what we should do, like working out and eating well, but your mind and soul gotta come first. Innermost focuses on how their products and message can affect people from the inside out is something that sets them apart from the crowd. Plus I love their products, which help me feel amazing.

    What does #liveinnermost mean to you?

    It means living fully and holistically; as if to say it’s not one thing but a balanced collection of moments that make a healthy, whole, and truly rich life.

    Biggest health vice?

    Vice would imply something immoral, eh? In terms of health I’ll take it as that healthy things I like to overindulge in. That would be sleeping, massages, and expensive local salad joints where my appetite knows no limit!

    Current fitness goal?

    Get back on a solid ashtanga yoga schedule of my own. Sometimes, as a teacher, your own practice can take a backseat, and I think that’s a shame. I need to remember who I am and how I got here.

    Where's your happy place?

    The ocean. Floating in salt water.

    Where do you see yourself in three years? Be bold!

    Bold or honest? Probably in a much different space within social media if I’m even still on it. Writing books and curating content from other smart people. Living outside NYC. Maybe a baby. Maybe not. But I do know for certain, I will still be wearing sneakers as formal wear.

    Most physically challenging thing you've done?

    Overcome an eating disorder that almost killed me. But outside that.... Tone House in NYC. It ain’t for the faint of heart.

    What is body confidence to you?

    The ability to show up, in my personal life, where there are no cameras to document or social media posts and be me, totally me, without any urges to cover anything up, hide anything, or manipulate anything.

    Favourite inspirational quote/words?

    Wisdom tells me I am nothing, love tells me I am everything, and between the two my life flows.” - Nisargadatta Maharaj

    Who or what motivates you?

    I want to make the younger me proud. I also think our time here is precious, and I’m motivated not to waste it, like if I have gifts to share, I should share them.

    Favourite healthy snack?

    Dates smashed into slivered almonds. Or, no joke, The Detox Booster and almond milk.

    Message to the world?

    Make decisions out of love, not fear. Seek truth, be brave enough to start a conversation that matters, take action, turn your pain into power (and keep loving).

    Number one reason for taking care of your body?

    Life is precious. This body is precious. And it’s pretty dope to be a strong, capable, and powerful woman.

    Book currently on your bedside table?

    The Antidote: Happiness for People Who Can’t Stand Positive Thinking (Oliver Burkeman) and We Should All Be Feminists ( Chimamanda Ngozi Adichie).

    What would we be surprised to find in your fridge?

    Excessive amounts of jelly and jam, mostly strawberry and blackberry. I love the stuff.

    What did you want to be when you grew up?

    I think I just wanted to be a Woman. Like a "capital W" Woman. Smart, able, compassionate, loved, admired. As I got older that included “writing books.” Seems to be going well… if I could just get that book finished.

    Keep tabs on Claire via Instagram (@cbquality) or her website www.iamtrillyoga.com.

    Other Insights

    Being Thankful and Expressing Gratitude with Maddie Rose
    Growth And Goals With Innermost Insider Amy Costello
    Hi Amy! Can you tell us a bit about how you got into your fitness journey? Hey my Innermost faves! I was always involved in sports at school and loved running, but it was on my travels to Sydney, Australia, that my passion for fitness as a real, positive, daily part of my life, kicked off. I love the lifestyle in Sydney. Everyone is really invested in their health and fitness and that fuelled me to get my Personal Training qualification and start going to the gym (I’d never stepped foot in a gym before this!), where I learnt absolutely everything I could about functional and resistance training. I read books, I watched technique videos, and I put all of it into practice in my own training and programming. But this was just the beginning! How did your passion for fitness begin to translate into your full-time job? Whilst living in Australia, I met Mike, who is now my fiancé (woo) and my business partner in the fitness empire we are building!  It actually started when my Aussie visa was due to expire, and we were game-planning ways that we could stay together and avoid doing the long-distance relationship thing. At the time I was coaching at an F45 studio in Sydney, and after a bit of research, we realised there was only one F45 studio in London - so Mike got thinking - why don’t we see if we can open one!  It then all happened very fast - within a couple of months we had signed with F45 to open our own studio, had packed our bags and were moving to London. 4.5 years later and we've built an incredible member base and community at F45 Tottenham Court Road, and also launched our own fitness retreat company, Salt Escapes, where we run fitness holidays at various beautiful destinations around the world!  View this post on Instagram A post shared by AMY COSTELLO (@amykcostello) What was more challenging, opening your F45 Studio or launching Salt Escapes?  I would have to say F45. It was our first business so there was a lot to learn and a lot to prove. We made a heap of mistakes and knew next to nothing about business, but we worked our little asses off to build our gym into what it is today.  When we launched Salt Escapes, we already had an engaged, interested customer base in our clients at the gym, so it wasn’t SO terrifying to launch! Also, with it being our own brand and company, there were no limitations like with F45. Instead we were free to branch out, be adventurous and see what works. This is how we like to do things! How has your business evolved through lockdown?  Wow, it’s been a testing year. We lost a lot of members throughout the past year. Being located in central London was a huge advantage for the first few years of business, but when lockdown hit, everyone just disappeared!  It’s almost as though we’ve had the chance to start from scratch, which has meant we’ve had the opportunity to re-evaluate everything from our finances, processes and sales strategies, to our membership offering and client-relationships.  From that perspective (and ONLY that perspective), it’s been great for us. We’ve been given the opportunity to build our business back stronger. Nine months of closure allows you to do a lot of reflecting.  How have you personally evolved throughout the last year?  Well I’ve managed to avoid packing it all in and moving to a tiny island in the middle of nowhere - does that count?!  Haha, no but seriously - I guess for me, it’s been the year I’ve actually understood what it means to look after your mental health. It’s been a really challenging year to own a gym and a travel business, and my sleep and mental health has taken a battering.  Realising the importance of “self-care” (sounds cheesy, but it’s a whole vibe) has been a game-changer. For me, it’s walks in the park, my daily 10 minute Calm, switching my phone to Do Not Disturb, and prioritising learning (books, podcasts, journals).  View this post on Instagram A post shared by AMY COSTELLO (@amykcostello) What does the word ‘growth’ mean to you? Aside from #gains? Ha.  In the past couple of years - Mike and I have started saying to each other, and our team, “we like solutions, not problems”. Look, in work, training, life, there are always going to be problems, difficult people, and tough days. I used to obsess over the problems to the point they’d keep me awake at night. Now the minute a problem arises, I start thinking about the solution. Because there’s always a solution if you look hard enough, so what’s the point in stressing over things you have the power to do something about?  For me - that’s growth. Pushing forward, maintaining a solution-driven outlook whatever is thrown at you, and working out how to move past problems - adapt, reflect, learn.  How do you push past plateaus? I think the most important thing is that you recognise you’ve hit a plateau. Whatever it is you’re trying to change, be it weight loss, muscle gain, fitness levels, or whether it applies to work and productivity. I love to track everything. I write down all of my workouts, including the reps I’ve done, the weights I’m lifting, and even notes about how I felt during and after the session. This helps me clearly see when I’ve plateaued in my training, and encourages me to then reassess my goals and make a plan to push forward.  There are so many ways to mix things up. If it’s a training plateau, maybe try hitting the gym with a friend, trying out a different class, or getting a PT for a few sessions to give you some fresh ideas and perspective.  What aspect of your life do you struggle to develop most?  For me, it’s definitely finding balance. Running two businesses doesn’t usually allow for much down time, especially as I work with my fiancé, which means that we’re always either at work or talking about work. I really love working for myself, but it’s definitely had a big effect on my social life. Any 'time off' I do get, I usually feel like I just want to chill out alone. I definitely find it a struggle to maintain or build more meaningful friendships these days. Don’t get me wrong - I have a whole heap of wonderful people in my life - I’m just not that hot on messaging back or letting my hair down and going for a night out these days.  View this post on Instagram A post shared by AMY COSTELLO (@amykcostello) Do you set yourself goals? How do you make sure you achieve them? All the time! But I read a great book recently, Atomic Habits by James Clear, which taught me about the importance of goals that are specific and actionable. He says goals are good for setting direction, but systems are best for making progress. I can resonate with this from my own experiences, and from watching so many clients set themselves goals, and then feel like they’ve ‘failed' because they’ve been so focused on the end goal, as opposed to making small, actionable, daily changes to get them there.  So for example, a small goal of mine at the moment is to drink more water as I’m generally pretty bad at this. I’m making this a habit by setting out my bottle of water before I go to bed each night, so I see it first thing in the morning. I tell myself I can’t leave the house for work until I’ve had 600ml water. I also use a water tracker app, which sends me little push notifications throughout the day. System in place, and so far it’s working and I feel great!  What is your greatest life accomplishment? It’s got to be building Salt Escapes. Mike and I have been on the same page since we met. We wanted to create a life where we could work for ourselves and travel the world. We’ve achieved that with Salt Escapes, and there’s a lot more to come!  On top of that, I don’t think there’s any greater feeling than being in a beautiful part of the world, with a bunch of amazing people who have just had the week of their lives, and have been inspired beyond measure, and realising that you made that happen.  What’s one goal you’re going for now? Work goal: Building my businesses back up in a post-pandemic world. We’ve got 9 Salt Escapes trips on the schedule for this year and I’m going to do everything in my power to make them all happen. I just need Boris to play ball!  Personal goal: Mike and I want to buy our first house by the beach. It’s definitely a longer term goal, but everything in our foreseeable future is now driven by this end goal. We’re focused on a future of beach walks, BBQs and puppies!  What are the benefits of having a growth mindset? The opportunities! Personally, I didn’t do too well at school. I didn’t get the point of learning for the sake of learning. But I’m pretty proud of the fact that through hard work, applied knowledge and a lot of determination as an adult. I now own two businesses, work for myself and get to travel the world.  Natural talent or academic intelligence is one thing, but a growth mindset allows you to experience success, build resilience and overcome challenges, all through a simple shift in your perspective.  To keep up with Amy, follow her on Instagram and on Salt Escapes.  Read more