icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.
The Glow Booster
Collagen supplement for skin.
  • Community
  • Growth And Goals With Innermost Insider Amy Costello

    27th October 2021

    27th October 2021

    By Caitlin Bell

    Hi Amy! Can you tell us a bit about how you got into your fitness journey?

    Hey my Innermost faves! I was always involved in sports at school and loved running, but it was on my travels to Sydney, Australia, that my passion for fitness as a real, positive, daily part of my life, kicked off.
    I love the lifestyle in Sydney. Everyone is really invested in their health and fitness and that fuelled me to get my Personal Training qualification and start going to the gym (I’d never stepped foot in a gym before this!), where I learnt absolutely everything I could about functional and resistance training. I read books, I watched technique videos, and I put all of it into practice in my own training and programming. But this was just the beginning!

    How did your passion for fitness begin to translate into your full-time job?

    Whilst living in Australia, I met Mike, who is now my fiancé (woo) and my business partner in the fitness empire we are building! 
    It actually started when my Aussie visa was due to expire, and we were game-planning ways that we could stay together and avoid doing the long-distance relationship thing. At the time I was coaching at an F45 studio in Sydney, and after a bit of research, we realised there was only one F45 studio in London - so Mike got thinking - why don’t we see if we can open one! 
    It then all happened very fast - within a couple of months we had signed with F45 to open our own studio, had packed our bags and were moving to London. 4.5 years later and we've built an incredible member base and community at F45 Tottenham Court Road, and also launched our own fitness retreat company, Salt Escapes, where we run fitness holidays at various beautiful destinations around the world! 

    What was more challenging, opening your F45 Studio or launching Salt Escapes? 

    I would have to say F45. It was our first business so there was a lot to learn and a lot to prove. We made a heap of mistakes and knew next to nothing about business, but we worked our little asses off to build our gym into what it is today. 
    When we launched Salt Escapes, we already had an engaged, interested customer base in our clients at the gym, so it wasn’t SO terrifying to launch! Also, with it being our own brand and company, there were no limitations like with F45. Instead we were free to branch out, be adventurous and see what works. This is how we like to do things!

    How has your business evolved through lockdown? 

    Wow, it’s been a testing year. We lost a lot of members throughout the past year. Being located in central London was a huge advantage for the first few years of business, but when lockdown hit, everyone just disappeared! 
    It’s almost as though we’ve had the chance to start from scratch, which has meant we’ve had the opportunity to re-evaluate everything from our finances, processes and sales strategies, to our membership offering and client-relationships. 
    From that perspective (and ONLY that perspective), it’s been great for us. We’ve been given the opportunity to build our business back stronger. Nine months of closure allows you to do a lot of reflecting. 

    How have you personally evolved throughout the last year? 

    Well I’ve managed to avoid packing it all in and moving to a tiny island in the middle of nowhere - does that count?! 
    Haha, no but seriously - I guess for me, it’s been the year I’ve actually understood what it means to look after your mental health. It’s been a really challenging year to own a gym and a travel business, and my sleep and mental health has taken a battering. 
    Realising the importance of “self-care” (sounds cheesy, but it’s a whole vibe) has been a game-changer. For me, it’s walks in the park, my daily 10 minute Calm, switching my phone to Do Not Disturb, and prioritising learning (books, podcasts, journals). 

    What does the word ‘growth’ mean to you?

    Aside from #gains? Ha. 
    In the past couple of years - Mike and I have started saying to each other, and our team, “we like solutions, not problems”. Look, in work, training, life, there are always going to be problems, difficult people, and tough days. I used to obsess over the problems to the point they’d keep me awake at night. Now the minute a problem arises, I start thinking about the solution. Because there’s always a solution if you look hard enough, so what’s the point in stressing over things you have the power to do something about? 
    For me - that’s growth. Pushing forward, maintaining a solution-driven outlook whatever is thrown at you, and working out how to move past problems - adapt, reflect, learn. 

    How do you push past plateaus?

    I think the most important thing is that you recognise you’ve hit a plateau. Whatever it is you’re trying to change, be it weight loss, muscle gain, fitness levels, or whether it applies to work and productivity. I love to track everything. I write down all of my workouts, including the reps I’ve done, the weights I’m lifting, and even notes about how I felt during and after the session. This helps me clearly see when I’ve plateaued in my training, and encourages me to then reassess my goals and make a plan to push forward. 
    There are so many ways to mix things up. If it’s a training plateau, maybe try hitting the gym with a friend, trying out a different class, or getting a PT for a few sessions to give you some fresh ideas and perspective. 

    What aspect of your life do you struggle to develop most? 

    For me, it’s definitely finding balance. Running two businesses doesn’t usually allow for much down time, especially as I work with my fiancé, which means that we’re always either at work or talking about work. I really love working for myself, but it’s definitely had a big effect on my social life. Any 'time off' I do get, I usually feel like I just want to chill out alone. I definitely find it a struggle to maintain or build more meaningful friendships these days. Don’t get me wrong - I have a whole heap of wonderful people in my life - I’m just not that hot on messaging back or letting my hair down and going for a night out these days. 

    Do you set yourself goals? How do you make sure you achieve them?

    All the time! But I read a great book recently, Atomic Habits by James Clear, which taught me about the importance of goals that are specific and actionable. He says goals are good for setting direction, but systems are best for making progress. I can resonate with this from my own experiences, and from watching so many clients set themselves goals, and then feel like they’ve ‘failed' because they’ve been so focused on the end goal, as opposed to making small, actionable, daily changes to get them there. 
    So for example, a small goal of mine at the moment is to drink more water as I’m generally pretty bad at this. I’m making this a habit by setting out my bottle of water before I go to bed each night, so I see it first thing in the morning. I tell myself I can’t leave the house for work until I’ve had 600ml water. I also use a water tracker app, which sends me little push notifications throughout the day. System in place, and so far it’s working and I feel great! 

    What is your greatest life accomplishment?

    It’s got to be building Salt Escapes. Mike and I have been on the same page since we met. We wanted to create a life where we could work for ourselves and travel the world. We’ve achieved that with Salt Escapes, and there’s a lot more to come! 
    On top of that, I don’t think there’s any greater feeling than being in a beautiful part of the world, with a bunch of amazing people who have just had the week of their lives, and have been inspired beyond measure, and realising that you made that happen. 

    What’s one goal you’re going for now?

    Work goal: Building my businesses back up in a post-pandemic world. We’ve got 9 Salt Escapes trips on the schedule for this year and I’m going to do everything in my power to make them all happen. I just need Boris to play ball! 
    Personal goal: Mike and I want to buy our first house by the beach. It’s definitely a longer term goal, but everything in our foreseeable future is now driven by this end goal. We’re focused on a future of beach walks, BBQs and puppies! 

    What are the benefits of having a growth mindset?

    The opportunities! Personally, I didn’t do too well at school. I didn’t get the point of learning for the sake of learning. But I’m pretty proud of the fact that through hard work, applied knowledge and a lot of determination as an adult. I now own two businesses, work for myself and get to travel the world. 
    Natural talent or academic intelligence is one thing, but a growth mindset allows you to experience success, build resilience and overcome challenges, all through a simple shift in your perspective. 
    To keep up with Amy, follow her on Instagram and on Salt Escapes

    Other Insights

    Making Time For Mindfulness With Alex Manderstam
    We sat down with wellness fanatic and Innermost Insider Alex Manderstam, who gave us the lowdown on all things mindfulness: its importance to her, how she makes time for it, and her top tips on how you can incorporate a little bit of it into your daily life. Read to the end to find out which Innermost product keeps her on track! Hey Alex! Could you introduce yourself to our readers? Hi! My name is Alex and I live in London. By day, I work at a food tech startup. By night, I’m a founder of Allright - a self care collection bringing back calm through the power of plants and wind-down rituals, launching later this year. I love all things wellness and like to spend my free time cooking up healthy recipes, trying new workout classes and indulging in self care rituals. View this post on Instagram A post shared by Alex | Wellness | London (@alexmanderstam) Mindfulness has really stepped into the spotlight as an important aspect of wellness in recent years. How long have you been conscious of its importance / when did ‘mindfulness’ as a concept enter your life? Since I was very little actually! My mum is really into meditation and wellness and used to take me along to her meditation retreats since the age of 5, so mindfulness has always been a part of my life. Last year I experienced burnout and had a terrible time with anxiety so I tapped into the mindfulness tools I knew and they really made a difference. What exactly does mindfulness mean to you, and how does it benefit you day to day? For me, mindfulness means being aware of your thoughts, your environment and your body. By bringing mindfulness into my daily routine, I can be more present, less reactive and overwhelmed, and show up as the best version of myself every day. What activities do you do to be mindful? I like to start every day with a little mindfulness routine. This includes not looking at my phone first thing in the morning but taking a few minutes to do a guided meditation to set the right tone for the day, journal about my intentions for the day ahead, followed by daily movement. I find that exercise really helps clear my head and put me in a productive mode. Do you ever find mindfulness a difficult thing to achieve? What key tips can you give to people struggling with mindfulness? Absolutely! With being so busy in my professional life, it’s so easy to open up my laptop first thing in the morning and get lost in my to do list without looking after myself first. Things that worked for me when starting to incorporate mindfulness into my routine were starting small (you don’t need to start with 20 minute meditation) and keeping a habit tracker for activities I wanted to build into my morning routine. After a few weeks, it became second nature! Do you find that nutrition can play a part in mindfulness? Very much so, at least for me. I think it goes both ways - if I am more aware of myself and my body, I’m more likely to choose a more nourishing meal and really take care into what I put in my body. On the other hand, eating healthy can help me gain the self-care momentum and make me more motivated to stick with your mindfulness routine. Are there any specific occasions in which you felt particularly supported by staying mindful? As everyone else, I’m trying to juggle a million things and often get overwhelmed. Taking just a few minutes every morning to reflect and prepare for the day ahead really makes a difference on those busy days when you have so much to do and don’t know where to start. What time of day do you feel most mindful? How often do you give yourself mindful moments? Early mornings are my “me time”! I like to wake up slightly earlier and take 30 minutes to meditate, journal and set intentions for the day ahead. View this post on Instagram A post shared by Alex | Wellness | London (@alexmanderstam) What are your favourite Innermost products and how do you typically use them? How have they helped you so far? I love The Detox Booster and The Digest Capsules the most! The Detox Booster is a great alternative to tea and coffee and is packed with superfoods - think matcha, turmeric, chlorella along many others. And digest capsules are an absolute must have too. Packed with prebiotics and probiotics, they are instrumental for gut health. That's a wrap! To keep up with Alex, follow her on Instagram, @alexmanderstam - and be sure to check out her upcoming wellness platform, @allrightwellness! Read more
    Staying Driven and Determined with Gia George
    For the month of April, Gia will be sharing how she stays driven in amongst being a DJ, Coach, Qualified PT, NLP in training and more. Always on the go, we delved into what drives her, and how her journey has shaped her into the person she is today. Read to the end to find out which Innermost product keeps her on track! Hey Gia, could you tell our readers a little more about yourself? Hey! I’m Gia, I’m from Essex, currently living in North London. I am a fitness and mindset coach, qualified PT and recently completed my NLP training. I am also a DJ and recently graduated from a music production degree. I used to work in the city for corporate banks as an event coordinator, but had a big mental health breakdown 5 years ago. This was the catalyst for changing my life and retraining. My purpose in life is to show other people that you can achieve anything you want with the right mindset, and I do that by transforming my life first. I’m big on energy of all kinds, I love fitness, festivals, music, fancy dress, traveling and fast cars/bikes. I’m here to show you that you can have fun and be fit and healthy with the right balance and self-expectations. View this post on Instagram A post shared by Gia George 💖 (@giageorge__) How did you become an Innermost Insider and what’s your goal as an ambassador for the brand? I worked for F45 Stratford (check it out, its a WHOLE VIBE) and the Innermost range is stocked there, so it naturally became my go to protein; it bangs and it's vegan so it ticked all my boxes. My goal as an ambassador is to always to keep it realistic, promote balanced living and help people manage the expectations of themselves with the lifestyle they want to live. I’m passionate about helping people LOVE their bodies exactly as they are, no matter what stage of the journey they are at and encouraging sustainable habit changes which elongate happiness and life, without it completely taking over your life (unless you want it to of course!). Our topic this month is drive, how would you define drive? To me drive encapsulates a few different words. I believe it is the combination of vision, willpower and discipline that actually creates the forward motion/action that gets things done, AKA drive. The first step is to have the vision, to see your goal in your mind's eye and to envision the future you, so you have something to work towards. This doesn't have to be anything massive, it could just be to feel better about yourself, to feel stronger, to get fit for a holiday or for your mental health. Then it's a question of will power. I believe that each day we all have a certain amount of willpower (break that word down: the will to do something right?) and that once we have decided what our priorities are, then we can decide how that willpower will be used. Discipline is the feeding the voice in your head that says I want this, and I’m going to ignore the other voices and focus on how I feel when I have completed this ‘thing’. We all have 2 options but over time I believe that when you continually feed the 'I am going to get this done' voice, it becomes subconscious and you just do it automatically. DRIVE = VISION + WILL POWER + DISCIPLINE How has drive been important in your health and fitness journey? Drive is imperative in your health and fitness journey, you really have to want it and if you have no drive, you are kind of just floating around in a feminine energy flow (not attached to gender). Whereas drive is a masculine energy (not attached to gender); it's an action based word, so without it the ‘journey’ doesn't really start. Is there a time you struggled with drive and what’s your advice for someone struggling themselves? I had a huge mental health break down / break through almost 5 years ago and I questioned whether I wanted to continue with my life (there's a full video on my instagram @giageorge if you want to hear this; I've been told by many people that it really helped them understand ways to navigate and rebuild their life). When you are in that state of mind, drive is the HARDEST thing in the world, because your mind basically steals your desire to do anything at all. I, at least, was completely consumed by overthinking. I then discovered the golden ratio (google it) and realised that everything in life is just a pattern, thoughts included. I needed to change my thought patterns so I began SMALL and that's the best advice I can give. Do your BEST to not think about the big picture, think about the next hour, and if that's too much, the next 5 mins. Slowly, you’ll notice your thought patterns change for the better. One of the hardest parts of this is making new habits, so it's important to help yourself by making sure you’ve got things in place when you're first building 'habit loops’ (hit me up on insta for more info on this). For example, if your goal is to start exercising, and you're having a tough time getting going, break it down into small steps, start with 5 mins for 5 days, then 10 mins and so on. Get a programme to follow or join a class, make sure your not just going to the gym aimlessly, as that is not going to help you. Even if you're struggling to get dressed, think one sock at a time, literally break down item by item and eventually you’ll be dressed. Don't think about the gym/class/run until you’ve thought about getting out the house. Just keep breaking it down into smaller steps until it's manageable for you that day. Some days I’m fast, some I’m slow, but I keep driving forwards, one step at a time. What are three things that drive you? My determination to lead by example and show people you can achieve anything in this world with the right mindset. I choose to ‘spend’ my will power every day on my health before anything else, and everything else flows from this. The vision of future me, I will achieve my dreams, there's no other option, I am committed to her. View this post on Instagram A post shared by Gia George 💖 (@giageorge__) Finally, what's your favourite Innermost product for staying on track? The Health Protein. Order it, have it in the house, in the kitchen, your muscles need it, get that into your daily habit loops. To keep up with Gia, check out her Instagram and coaching Instagram! Read more